Whitepaper: Asia Pacific digital trust Status
How APAC consumers trust brands in the digital world
Digital trust starts by establishing secure communication channels and mitigating cybersecurity risks, defining the trust parameters by which customers, employees, and other stakeholders access sensitive data and business systems.
Asians feel more at risk of identity theft exposure using work and personal devices during the pandemic, followed by data breaches, password theft, phishing, malware, deep fakes, and social engineering.
APAC organisations have taken steps to counter the cybersecurity risk by implementing new security technology and applications, internal security training, and third-party security measures.
This paper shows how the pandemic increased awareness of cyber threats and how organisations improve digital trust to attain better customer experience and higher return on investment (ROI).